“One of the things that stood out to me was just this idea that young people are craving more information about the candidates who are on their ballot, the initiatives that are on their ballot,” Janfaza said. She also conducted election day exit polling with Gen Z voters in Philadelphia. Rachel Janfaza, a freelance journalist and fellow with the Walton Family Foundation, conducted listening sessions included in the research. Seventy-eight percent of Gen Z voters considered it important to address systemic racism, and 29% said abortion and reproductive rights were the issue they were most concerned about when they voted in the 2022 midterms. A second national survey in late August polled high-schoolers, and a third round included interviews conducted in the days and weeks after the November midterm elections.Īmong Gen Z voters, 33% said they wished they’d had more information about candidates before voting. It also included national surveys of 3,805 people between 15 and 25, and about 1,108 people over 25. The research began in May, with three big town-hall style groups in Houston, Atlanta, and Columbus, and two smaller groups in Arkansas. And honestly, that is the biggest opportunity Democrats have and the biggest challenge that Republicans have,” he said. But for them it’s about values, not messages, and not transactions. “People in my position, pollsters, think about messages to engage with Gen Z.
“I think the overall theme of this suite of research that we’re doing on this project is that a lot of people talk about Gen Z, but they don’t talk to Gen Z,” John Della Volpe, founder and CEO of SocialSphere and director of polling at the Harvard Kennedy School Institute of Politics, told the Capital-Star.
#Midterm elections exit polls how to
Its goal was to gather insights and information for those who want to figure out how to appeal to Gen Z voters, which it designates as youth aged 15 to 25. The report is based on research from the Walton Family Foundation, education advocacy nonprofit Murmuration, and public opinion research firm SocialSphere.
A new post-election national report on Gen Z voters finds the youngest voters wish they had more information about candidates before they went to the polls, and that if political candidates and parties want to reach this generation, the usual bag of political tricks probably won’t work.
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