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1. SOCIAL VIDEO TOOLKIT TO SAVE TIME AND MONEY SOFTWARE
2. SOCIAL VIDEO TOOLKIT TO SAVE TIME AND MONEY PROFESSIONAL

Through HubSpot, you can connect Facebook, Twitter, Instagram and LinkedIn accounts, tag other companies in your posts, save and schedule for later, and engage with others - all from the social hub. HubSpot’ss social tools don’t do “anything that knocks my socks off, but it gets the job done,” said Sarah Chadwick, marketing director at Commercial Restoration Company. HubSpot’s customer relationship management plans include social media tools - and since so many sales and marketing teams might already use HubSpot’s CRM, their social media managers can effectively access HubSpot tools for free.

SOCIAL VIDEO TOOLKIT TO SAVE TIME AND MONEY SOFTWARE

Why? The interface is easy to use, and the software includes key features like post previewing, calendar notes and a content library, Adrian Lemaire, international PR manager at RingCentral, told MarketerHire. Sprout Social is a longtime favorite of social media managers.

It’s a nightmare workflow, and can waste up to 60% of work hours each year. When you don’t have dependable social media management software, you’re forced to hop from creating to responding to posting, then to posting in another channel, then to responding in another channel. The best all-in-one social media management platforms can handle multiple channels and assist with everything from ideation to reporting - and that’s a big deal for marketing teams. Multi-channel, all-in-one social media tools Let’s dive into the specific tools social media mangers recommend, and how they work. Many bookmarking tools and extensions help you save images, posts and ideas for later. This helps social media managers - and other internal stakeholders - create data visualizations that communicate organic social’s impact at a glance. Content calendars and schedulers help bring structure to the chaos of an always-active channel. Many social media scheduling tools let SMMs plan, draft and schedule a month’s worth of content all at once using automations. Here are a few big-picture ways social media management tools help marketing teams:

But how exactly does the software help - and justify its price tag? The most skilled social media marketers use software to monitor, manage and create for social media channels. The 4 key value adds of social media management tools

SOCIAL VIDEO TOOLKIT TO SAVE TIME AND MONEY PROFESSIONAL

So which tools belong in any professional social media manager’s tech stack? We asked a panel of 15 experts with hands-on experience, and rounded up social media marketing tools they use to create brand accounts that resonate and convert. In other words: Those native tools are designed for individual users - not business accounts. “I don't know how that is possible unless you only have one account!” “I cringe when I hear fellow social media managers who are managing, publishing and monitoring engagement through all the native network apps.” “I cringe when I hear fellow social media managers who are managing, publishing and monitoring engagement through all the native network apps,” Jessie O’Donnell, social media coordinator at TechSmith, told MarketerHire. Hopping from Facebook to Instagram to Twitter to LinkedIn and back is just too much of a scramble for one person.

Social media managers don’t always get to choose their own marketing tools.īut if a brand doesn’t have any social media management tools - or worse, doesn’t see tools’ value - that’s a red flag to experienced social media managers.